Byredo is a Swedish luxury fragrance and lifestyle brand founded in 2006 by Ben Gorham. Known for its minimalist design and artistic approach, Byredo creates perfumes, candles, body care, and even accessories. The brand focuses on storytelling through scent, often blending unusual notes to evoke emotions and memories. Its sleek, black-and-white packaging and niche yet accessible fragrances have made it a cult favorite worldwide.