The year 1929 will remain in memories.

In the quiet little town of La Chaux-de-Fonds, in the Northern part of Switzerland and home of the Swiss tradition of quality and innovation in watch manufacturing! In spite of the Great Depression which followed the stock market crash of 1929, a small group of bold watch lovers and technicians stubbornly ignored the financial turmoil and proudly founded the JOVIAL watch company. The name was inspired by the feelings of joy and pleasure. His appellation was true; the JOVIAL watches bring joy and self-assurance to those who own them.