At ROX Motor, passion powers innovation and excellence, enhancing life through cutting-edge technology and offering travel solutions for those who seek adventure and exploration. Our flagship model, the ROX 01, an all-terrain luxury SUV embodies three core values of family comfort, exceptional off-road performance, and a premium outdoor experience. With these principles at its core, ROX Motor is dedicated to becoming the leading brand for outdoor lifestyle enthusiasts worldwide.
Founded in 2021, ROX Motor has achieved remarkable milestones in just 34 months. From product development and the opening of its first store to the official launch of the ROX 01 in August 2023 and the start of deliveries in November 2023, the company has completed a full cycle of growth and innovation at an unprecedented pace, setting a new standard for speed and efficiency in the industry.